Along the way, we’ve tried to keep updates coming as we learn and test – here’s a few helpful posts if you’re still new to the topic: Continue reading →
March 31st, 2014 — RankPay Updates
February 17th, 2014 — Insights
Every day we receive multiple requests from small businesses that want us to review their site, accept them onto our platform, and help them recover their ranking which has fallen. These requests have steadily increased with Google’s Penguin updates, and the release of Hummingbird.
To accommodate the increased interest, we’ve added staff to review, we’ve invested in more tools to evaluate the real challenges that some of the site’s have, and we work hard to evaluate each unique situation independently, and then provide our best recommendation to the site owner.
January 15th, 2014 — Onpage Optimization
The search industry is full of never-ending changes, it’s fluid with new relevancy signals, algorithm changes, and implementation testing that impact rankings consistently. However, the one constant is that On-Page Optimization remains an important factor for any site to earn and maintain prominent rankings. Continue reading →
December 16th, 2013 — General
Local Search is vitally important for SMB because it provides an opportunity in the search landscape for local businesses to typically rank higher than aggregators and/or national businesses with large budgets.
The engines actively incorporate information from a search user to better identify their geo-location, as well as past search history and behavior, to further tailor results displayed to them. Additionally, searching with geo-modifiers (example: san diego real estate agent) is a common practice on the web and mobile, and consumers’ expectation is that highly-relevant, top-rated local businesses will be displayed among the top ranking considerations.
November 22nd, 2013 — Industry News
Working on behalf of thousands of keywords across our portfolio – we often hear that it’s great to earn top rankings on Bing-Yahoo!, although “we wish there was more traffic”. This has been the case 10+ years, and very likely to be the case for the next 10+ years.
So, the best way to manage the significant differences in scale is to maximize exposure across the engines, and align your investment of time and capital directly with the value and/or ROI that you’re receiving from the engines and marketplaces.
November 1st, 2013 — General
Google launched “Hummingbird” late last month representing their largest algorithmic update in the past (3) years. Then, six days later — they released their 5th Penguin update. (It’s been a busy few months in the Search Industry).
So what is Hummingbird?
October 11th, 2013 — General
The search industry has clearly had its’ fair share of developments over the past few weeks — first with Google’s Hummingbird, and then Penguin 2.1. Additionally, one enhancement that has quietly become more and more ubiquitous across Google properties is the incorporation of hashtags in search.
September 21st, 2013 — General
Your marketing initiatives may be first class and successful, but unless you are delivering what the user is looking for in a direct and compelling way – you will always have limited time to make a connection with the consumer. Therefore, designing an effective landing page remains one of the most important investments your business can make.
For the first time, Google has also publicly confirmed that mobile optimization is a ranking factor for mobile search results. There are two things webmasters need to consider: #1.) Responsive Site Design for mobile, and #2.) Addressing common errors which have been plaguing smartphone search results.
Obviously, this challenge remains at the heart of every marketer. However, it’s becoming more and more clear that sound integration of a site’s social media channels, coupled with a consistent SEO program often create a solid communication platform and yield a positive ROI acquisition channel. Continue reading →