January 16th, 2012 — Industry News
SOPA stands for “Stop Online Piracy Act” and is a piece of Federal Legislation which has polarized the Internet community in recent months. So, just what is going on?
SOPA is a sister bill (a bill with proposed legislation which has not yet become law) to the Protect IP Act (PRO IP), which itself aims to hold hosting companies accountable for the content on sites. For instance, if a website deals in counterfeit goods, or is selling pirated movies or music, then the hosting company could be held liable, and not just the website owners operating the business.
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January 3rd, 2012 — General
As Father Time marches forward… here’s a summary of the key developments across the SEO Industry in 2011.
Google started the year dominating search, and no surprise, Google still dominates search now; although Bing was able to capture modest market share gains. According to comScore, there were 17.8 billion searches in November 2011, of which 11.7 billion were run on Google, and Yahoo! + Bing accounted for 5.4 billion collectively. Continue reading →
December 19th, 2011 — General
At RankPay, we spend a lot of time reviewing trends and tracking how SEO activities influence and sustain prominent rankings in Google, Bing and Yahoo! on behalf of our customers. However, we also spend dedicated time each day understanding how to optimize our own site. Continue reading →
December 7th, 2011 — Insights
Keyword research is the fundamental foundation for any SEO campaign; knowing which keywords generate visits to your site, and more importantly, which keywords convert into customers should be a never-ending pursuit.
At RankPay, our primary keyword analysis tool is Google Analytics… it has an incredibly robust feature set, provides great insight into site visitors including what search term was used to find our site, and hundreds of other reporting outputs that allows us to effectively measure every variable tied to site conversion — traffic sources, volume, avg time spent, bounce rates, time of day effectiveness, landing page UI positives/negatives, and literally every other component that impacts conversion.
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November 11th, 2011 — Industry News
Last week, Google rolled out “Caffeine”, essentially the 2.0 version of their improved web indexing process that released last year. Caffeine focuses on identifying and prioritizing current information to improve relevancy and provide consumers with significantly improved timely results.
With Caffeine, Google speeds up the delivery of fresh web results to users – now you can expect to start seeing web pages in your search results which are only a few minutes old.
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November 1st, 2011 — General
Google is increasingly including relevant videos prominently within the natural results.
Recent research has proven that ranking a video is often more likely to gain ranking increases as consumers have come to trust, engage and expect that quick videos can be very helpful. That said, you will quickly see that video optimization relies heavily on judicious use of the right keywords – this cannot be emphasized heavily enough, so make sure you have done your keyword research properly.
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October 12th, 2011 — RankPay Updates
Through the years at RankPay, we’ve built a number of internal and external proprietary tools… our two most utilized tools include the following:
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October 4th, 2011 — Industry News
The latest data in from Nielsen, a leading market researcher, shows that 56% of mobile cell phone purchasers opted for an Android Smartphone in Q2 2011. At the same time, 71% of those who have an Android mobile device used Google Mobile Search in the last 30 days.
In other words, with Android dominating the mobile market, the entrée for Google’s mobile search is certain. Mobile search domination appears to rest with Google, and for SEO practitioners and local businesses alike, this has real implications. Lawmakers in Washington D.C. have also picked up on this looming reality: former Google CEO, Eric Schmidt, was grilled at Senate Hearings held in September. One stark statistic was thrown out – Google’s Android holds 97% of the OS market for mobile – in other words, mobile is already in Google’s hands while you are using the cell phone in yours.
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September 22nd, 2011 — Social Search
Yesterday, Google made its +1 social networking offering fully open to all users after the beta launch in July. Amidst much fanfare, +1 was positioned to compete head on Facebook’s “Like” button feature, and initial adoption was far better than anticipated with over 20 million users signing on in the first month. Continue reading →
September 8th, 2011 — Insights
Google’s supremacy of over search usage continues as it commands more than 65% of the US market. Microsoft’s Bing has been attempting to take the fight for market share to Google with a series of acquisitions and investments (notably the Yahoo! deal whereby Bing powers Yahoo!’s results). Collectively, Bing-Yahoo! is now serving 32-35% of all search results for US searchers.
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