It’s impossible to calculate the exact weighting of Social Media signals, however we believe that maintaining your profiles will continue to be increasingly more important, not less.
Entries Tagged 'General' ↓
April 19th, 2013 — General
December 26th, 2012 — General
Increasing sales can be achieved in broad terms by doing one of two things: increase the traffic coming to the site, or increase the rate of conversion of visitors to sales. In practice, you’ll be aiming for both of these to be improved over time, but in the early stages of a website’s life, the focus tends to be on increasing traffic. Zero traffic always converts at one, fixed rate – zero!
Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →
July 24th, 2012 — General
Despite the small investment Microsoft has taken in Facebook, Bing has a much bigger stake which will hopefully turn into a more serious profit and marketshare as Bing’s partnership with Facebook continues to evolve.
Bing has been going through a serious makeover designed to improve user experience by accessing the Facebook social network of the user. By mining user data from Facebook, and other services — Bing is hoping to deliver a far greater relevancy and immediacy to users. Continue reading →
June 14th, 2012 — General
RankPay’s Affiliate Program has long provided a means for affiliate marketing partners to earn commissions on referrals that invest in SEO Services. While the program has proven to be a great platform for marketers, bloggers and partners — we realize it has a limited degree of accessibility to our customers that are often business owners, who simply do not have the time to engage in affiliate marketing.
Continue reading →
February 27th, 2012 — General
Companies with national reach, but without a localized presence will ultimately find it challenging to earn prominent rankings on local search queries because they lack a physical presence with local clients generating a local reputation.
Within the search results, it’s always a David –vs- Goliath fight, and Goliath often wins. However, with respect to geo-based search, ex: “San Diego Rental Homes” — David (Local) has a very clear advantage over Goliath (National).
January 3rd, 2012 — General
Google started the year dominating search, and no surprise, Google still dominates search now; although Bing was able to capture modest market share gains. According to comScore, there were 17.8 billion searches in November 2011, of which 11.7 billion were run on Google, and Yahoo! + Bing accounted for 5.4 billion collectively. Continue reading →
December 19th, 2011 — General
At RankPay, we spend a lot of time reviewing trends and tracking how SEO activities influence and sustain prominent rankings in Google, Bing and Yahoo! on behalf of our customers. However, we also spend dedicated time each day understanding how to optimize our own site. Continue reading →
November 1st, 2011 — General
Recent research has proven that ranking a video is often more likely to gain ranking increases as consumers have come to trust, engage and expect that quick videos can be very helpful. That said, you will quickly see that video optimization relies heavily on judicious use of the right keywords – this cannot be emphasized heavily enough, so make sure you have done your keyword research properly.
February 18th, 2011 — General
Matt Cutts at Google announced a change in the search engine giant’s algorithm which will target sites with low levels of original content. The upshot is that sites which have created original content will be more likely to gain search exposure for that content than someone else who has copied it. This ties in neatly with previous posts on the need to ensure you have quality content and while copying someone else’s great looking articles and blog posts is quick and easy, it is also called “cheating” and search engines hate will hate you for it. Continue reading →