Entries Tagged 'General' ↓

One of the most important factors in the amount of time and effort it takes to getting one of your Web pages to rank in the search engines is the current level of existing credibility the page has in the eyes of the search engines.

Credibility is often measured in how long a particular search engine has known about the page. Of course, the amount and quality of content on the page also matters. So do other factors, like how many other Websites link to your Web page.

The primary way to evaluate the overall credibility of your pages is by viewing it’s Google “PageRank”. The scale runs from 0-10 with ten being the best possible score. PageRank (aka “PR”) is one of the methods Google uses to determine the relevance or importance of a Web page.

Google explains PageRank this way:

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“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query. ”
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It’s important to note that PageRank is not the only determining factor in where your page will be ranked or what the future SEO future holds for you and your Website. There are plenty of examples in which low PR pages rank high in the search engines (usually for keywords that aren’t very competitive). PageRank is just general barometer . . .

How do I view the PageRank of my pages?

You can accomplish this one of three ways:

• Login to your RankPay account and view the PR of the pages you have already assigned to keywords. Do this by clicking on the Active Keywords or Pending Keywords tabs.
• Download and install the Google Toolbar which has a Google PageRank “meter” on it. You can download the GToolbar here: http://toolbar.google.com
• You can also use a Website that has a PageRank tool like PageRank.net.

You can learn more about Google’s PageRank system by visiting the Google site at:

http://www.google.com/technology/

After you choose a new keyword at RankPay, the next step is to assign the keyword to a  Web page that you want to rank in the search engines.    After you identify which page you want optimized, you or your webmaster will need to do a couple of quick tasks to get your Web page ready for our service:

1. Optimize Your Title Tag - Make sure the exact keyword is in the title tag. The title should consist of this keyword and 1-3 additional words. It’s also best to place the keyword farther to the left. If you are using the same webpage for multiple keywords make sure each keyword is the title and use a | or comma
2. Keyword at Top & Bottom of Page - Make sure the keyword is in the first sentence towards the top of your page. Then place the keyword in text somewhere near the bottom of your page.
   

When you’re done, log back into your RankPay account and click the “Pending Keywords” tab. Enter the URL of the page you optimized for each pending keyword and click the button to verify your onpage optimization.

If we get your site a Top 3 ranking in a specific search engine for 3 consecutive months, you will automatically qualify for “ranking maintenance” pricing. This is only half the price of the original amount you were initially quoted for the keyword.

This insures that you will not be charged full pricing indefinitely but you’ll still receive SEO services to help “maintain” the top ranking for your Website.

Just recently it became possible for different people to receive different results for the same keyword search. For some users, Google and Yahoo are now displaying “personalized” search results. This means that if you are logged into a Google or Yahoo service (like Yahoo! Mail, My Yahoo, Gmail, Google Maps, etc.), they may provide you different results based upon your previous search habits.

The rankings we use to establish pricing are based upon the more common generic results that are not personalized.

RankPay uses a combination of methods to achieve rankings. These may include link building, blog posts, article marketing, social marketing, directory submissions, community bookmarking and more. There are also two proprietary things that we do that can drastically help with rankings that we don’t reveal . . .

The first thing you need to do is to decide on a Web page within your website that you want optimized for each keyword you’ve submitted to RankPay. You can assign up to two keywords per Webpage. It’s highly recommended that you choose existing web pages instead of creating new ones (it takes a long time for new pages to get indexed by search engines, especially Google).

There are 8 simple tasks that you or your webmaster will have to do to prepare your webpage(s) for our SEO service. They only take about 15 minutes to complete…

We have a page that explains in detail how to do “onpage optimization” here.

If your homepage is not already being optimized for other keywords, it’s best to use it. You can also use other pages that have content similar to the keywords being targeted. Another option is to simply add or change content on a page to match the keyword.

Although it is not required, selecting pages that have a higher “Google PageRank” rating greatly increase our ability to get rankings for you. You can view the PageRank of your Webpages here.

You can assign up to 2 keywords per Webpage.

You can cancel a keyword at anytime. When you cancel, we’ll immediately check the rankings for that keyword and then charge the pro-rated amount(s) for any rankings that exist.

It’s important to keep in mind that when you cancel a keyword it is then available for another user to add to their account. If that happens, you won’t be able to add it back to your account since we only allow one customer per keyword.

RankPay has created a method to help determine the chances of being able to achieve high search engine rankings for a specific keyword.  This is calculated by evaluating several key factors of the Websites that currently rank for the keyword as well as the analysis of the latest search volume data.