Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.
Entries Tagged 'Industry News' ↓
January 18th, 2013 — Industry News
Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.
(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →
October 29th, 2012 — Industry News
As Businesses, Site Owners and Webmasters have requested for some time, Google launched its’ Link Disavow Tool a few weeks ago. Bing already launched theirs earlier this year. Links to your website continue to be an important signal with the engines’ relevancy algorithms, although many sites have been impacted by Google’s Penguin filter, which consistently re-values links within a site’s profile. Therefore, some site owners were left with the conundrum – what is the best way to eliminate links which Google may value as a negative signal? Continue reading →
Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →
July 10th, 2012 — Industry News
Google Places has been a mainstay for a local business’s search engine presence. This is the map which typically appears in the top right corner of the SERP, or in the mainline natural results, highlighting relevant businesses with clickable icons to a detailed business listing.
Without much warning or fanfare, Google recently eliminated Google Places and replaced it with Google+ Local listings, creating a lot of speculation and disruption for business owners who enjoyed substantial, in-market traffic from their Google Places listings. Continue reading →
June 5th, 2012 — Industry News
The principal ranking component and success of any website is its’ content. Without content you have nothing – no user engagement, no marketing message, no customer education and nothing for the search engines to clearly value your product and/or service relative to search query and competition.
February 16th, 2012 — Industry News
With the Holiday shopping season receding into memory, even with the record-breaking online sales numbers and success, the cold economic landscape of 2012 beckons. While online spending will continue to rise, and many economic pundits predicting a firmer, broader recovery in a presidential election year – the big question is where maximum ROI will be found online?
January 16th, 2012 — Industry News
SOPA stands for “Stop Online Piracy Act” and is a piece of Federal Legislation which has polarized the Internet community in recent months. So, just what is going on?
SOPA is a sister bill (a bill with proposed legislation which has not yet become law) to the Protect IP Act (PRO IP), which itself aims to hold hosting companies accountable for the content on sites. For instance, if a website deals in counterfeit goods, or is selling pirated movies or music, then the hosting company could be held liable, and not just the website owners operating the business.
November 11th, 2011 — Industry News
Last week, Google rolled out “Caffeine”, essentially the 2.0 version of their improved web indexing process that released last year. Caffeine focuses on identifying and prioritizing current information to improve relevancy and provide consumers with significantly improved timely results.
With Caffeine, Google speeds up the delivery of fresh web results to users – now you can expect to start seeing web pages in your search results which are only a few minutes old.
October 4th, 2011 — Industry News
The latest data in from Nielsen, a leading market researcher, shows that 56% of mobile cell phone purchasers opted for an Android Smartphone in Q2 2011. At the same time, 71% of those who have an Android mobile device used Google Mobile Search in the last 30 days.
In other words, with Android dominating the mobile market, the entrée for Google’s mobile search is certain. Mobile search domination appears to rest with Google, and for SEO practitioners and local businesses alike, this has real implications. Lawmakers in Washington D.C. have also picked up on this looming reality: former Google CEO, Eric Schmidt, was grilled at Senate Hearings held in September. One stark statistic was thrown out – Google’s Android holds 97% of the OS market for mobile – in other words, mobile is already in Google’s hands while you are using the cell phone in yours.