RankPay SEO Blog

Entries Tagged 'Industry News' ↓

Search Marketshare Update

Working on behalf of thousands of keywords across our portfolio – we often hear that it’s great to earn top rankings on Bing-Yahoo!, although “we wish there was more traffic”.  This has been the case 10+ years, and very likely to be the case for the next 10+ years.

So, the best way to manage the significant differences in scale is to maximize exposure across the engines, and align your investment of time and capital directly with the value and/or ROI that you’re receiving from the engines and marketplaces.

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Finding Your Next Customer

Forrester Research recently published its Annual Report on how consumers find websites when they’re exploring new products and/or services.

Organic search remains the clear winner with 54% share, an increase of 4% year-over-year.  Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:

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Learnings from Google’s Penguin 2.0

Penguin 2.0 launched this week and the impact seems to be right in line with the expectations which Google has set over the past month.

Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.

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Facebook Launches Graph Search

Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.

(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →

Google Launches Link Disavow Tool

As Businesses, Site Owners and Webmasters have requested for some time, Google launched its’ Link Disavow Tool a few weeks ago.  Bing already launched theirs earlier this year. Links to your website continue to be an important signal with the engines’ relevancy algorithms, although many sites have been impacted by Google’s Penguin filter, which consistently re-values links within a site’s profile. Therefore, some site owners were left with the conundrum – what is the best way to eliminate links which Google may value as a negative signal? Continue reading →

Facebook Signals Move into Search

Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →

Navigating Google’s Local Evolution

Google+ LocalGoogle Places has been a mainstay for a local business’s search engine presence.  This is the map which typically appears in the top right corner of the SERP, or in the mainline natural results, highlighting relevant businesses with clickable icons to a detailed business listing.

Without much warning or fanfare, Google recently eliminated Google Places and replaced it with Google+ Local listings, creating a lot of speculation and disruption for business owners who enjoyed substantial, in-market traffic from their Google Places listings. Continue reading →

Preparing for AuthorRank

The principal ranking component and success of any website is its’ content. Without content you have nothing – no user engagement, no marketing message, no customer education and nothing for the search engines to clearly value your product and/or service relative to search query and competition.

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Search –vs– Social: Where is the ROI?

Google-Yahoo-Bing-FacebookWith the Holiday shopping season receding into memory, even with the record-breaking online sales numbers and success, the cold economic landscape of 2012 beckons. While online spending will continue to rise, and many economic pundits predicting a firmer, broader recovery in a presidential election year – the big question is where maximum ROI will be found online?

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What does SOPA mean for your Website?

SOPA stands for “Stop Online Piracy Act” and is a piece of Federal Legislation which has polarized the Internet community in recent months. So, just what is going on?

SOPA is a sister bill (a bill with proposed legislation which has not yet become law) to the Protect IP Act (PRO IP), which itself aims to hold hosting companies accountable for the content on sites.  For instance, if a website deals in counterfeit goods, or is selling pirated movies or music, then the hosting company could be held liable, and not just the website owners operating the business.

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