RankPay SEO Blog

Entries Tagged 'Industry News' ↓

Content Marketing Lessons Learned

content-marketing91% of rankings on Page 1 of Google are site’s that consistently utilize their business social profiles.

This statistic is based off of our internal study (January 2015) across more than 10,000 keywords that we monitor daily. In other words, businesses that are creating and sharing content on a regular basis are definitively improving awareness and engagement, and earning a top spot in the consideration set. Continue reading →

SEO + Social = Results

newHundreds of research articles and analysis have attempted to measure the influence that social media has on search results.

Multiple ranking studies showcase compelling insights where many ranking factors are indeed social signals.  Other use cases point to strong correlation, but the specific impact has a large range of variance.  Continue reading →

Panda 4.0 Review

Google PandaGoogle’s Panda algorithm update was first released back in 2011, with the aim of penalizing “thin content” websites, i.e. sites with poor written content, typically saturated with ads and delivering low standards of relevancy for users.

Since 2011, Google has rolled out dozens of tweaks to Panda; however most of these have simply been minor adjustments.  Panda 4.0 is different.

Continue reading →

Search Marketshare Update

Working on behalf of thousands of keywords across our portfolio – we often hear that it’s great to earn top rankings on Bing-Yahoo!, although “we wish there was more traffic”.  This has been the case 10+ years, and very likely to be the case for the next 10+ years.

So, the best way to manage the significant differences in scale is to maximize exposure across the engines, and align your investment of time and capital directly with the value and/or ROI that you’re receiving from the engines and marketplaces.

Continue reading →

Finding Your Next Customer

Forrester Research recently published its Annual Report on how consumers find websites when they’re exploring new products and/or services.

Organic search remains the clear winner with 54% share, an increase of 4% year-over-year.  Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:

Continue reading →

Learnings from Google’s Penguin 2.0

Penguin 2.0 launched this week and the impact seems to be right in line with the expectations which Google has set over the past month.

Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.

Continue reading →

Facebook Launches Graph Search

Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.

(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →

Google Launches Link Disavow Tool

As Businesses, Site Owners and Webmasters have requested for some time, Google launched its’ Link Disavow Tool a few weeks ago.  Bing already launched theirs earlier this year. Links to your website continue to be an important signal with the engines’ relevancy algorithms, although many sites have been impacted by Google’s Penguin filter, which consistently re-values links within a site’s profile. Therefore, some site owners were left with the conundrum – what is the best way to eliminate links which Google may value as a negative signal? Continue reading →

Facebook Signals Move into Search

Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →

Navigating Google’s Local Evolution

Google+ LocalGoogle Places has been a mainstay for a local business’s search engine presence.  This is the map which typically appears in the top right corner of the SERP, or in the mainline natural results, highlighting relevant businesses with clickable icons to a detailed business listing.

Without much warning or fanfare, Google recently eliminated Google Places and replaced it with Google+ Local listings, creating a lot of speculation and disruption for business owners who enjoyed substantial, in-market traffic from their Google Places listings. Continue reading →