If you don't rank, you don't pay.
RankPay: seo, internet marketing, traffic generation strategies and more.
June 13th, 2013 — Insights
We are firm believers in a data-driven approach to SEO, which means we track every ranking fluctuation across our customers’ keywords, and the competitive landscape to ensure that we’re adapting and delivering results effectively.
Over the years, we’ve invested at every turn to further enhance our platform and the analytical foundation to help thousands of businesses earn prominent rankings in Google, Bing & Yahoo!.
May 24th, 2013 — Industry News, Insights
Penguin 2.0 launched this week and the impact seems to be right in line with the expectations which Google has set over the past month.
Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.
March 27th, 2013 — Onpage Optimization
There is a frequent issue which creates challenges for SEO practitioners, website owners and search engines alike: canonicalization.
The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
February 28th, 2013 — Insights
There is much more to marketing than SEO, and it’s often a challenge to balance the new and existing marketing channels to get an optimal mix.
Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →
February 8th, 2013 — Insights
Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.
But the real purpose behind content is to engage real people.
January 9th, 2013 — Insights
2012 was a great year for Internet Marketing and as the economy continues its slow recovery, we can expect 2013 to be even better.
In case you missed it…. Google created a fantastic video that showcases the past year in (90) seconds: Continue reading →
December 6th, 2012 — Onpage Optimization
You have a great looking website, with plenty of engaging and informative content (all of it original), and masses of traffic (thanks primarily to Google). Life is good and your business is profitable.
But underneath the surface, material change is lurking and ready to pounce on you. Why do sites which look great and seem to be doing all the right things find themselves in challenges where their rankings become volatile? Continue reading →
November 20th, 2012 — Insights
Depending on whom you talk to, SEO is more important than PPC, or vice versa: the answer you’ll likely get will depend on whether the person you talk to is primarily an Search Engine Optimization specialist, or a Sponsored Search / PPC practitioner. Continue reading →
October 1st, 2012 — Tools
SMB’s recognize that managing their Social Media presence is an important part of their digital presence. However, given the multitude of management tools available — it is difficult to select the right platform to rely on. The issue becomes more challenging when you are trying to determine what your ROI is from social media activity. Continue reading →
September 18th, 2012 — Insights
Search results are increasingly more localized to help consumers find local business services, wherever and whenever applicable.
Earlier this year, Google introduced the Venice Update – which further refined organic search results utilizing localized signals. Continue reading →
