For the first time, Google has also publicly confirmed that mobile optimization is a ranking factor for mobile search results. There are two things webmasters need to consider: #1.) Responsive Site Design for mobile, and #2.) Addressing common errors which have been plaguing smartphone search results.
Entries Tagged 'SEO' ↓
Obviously, this challenge remains at the heart of every marketer. However, it’s becoming more and more clear that sound integration of a site’s social media channels, coupled with a consistent SEO program often create a solid communication platform and yield a positive ROI acquisition channel. Continue reading →
June 13th, 2013 — Insights
We are firm believers in a data-driven approach to SEO, which means we track every ranking fluctuation across our customers’ keywords, and the competitive landscape to ensure that we’re adapting and delivering results effectively.
Over the years, we’ve invested at every turn to further enhance our platform and the analytical foundation to help thousands of businesses earn prominent rankings in Google, Bing & Yahoo!.
Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.
March 27th, 2013 — Onpage Optimization
The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
February 28th, 2013 — Insights
Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →
February 8th, 2013 — Insights
Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.
But the real purpose behind content is to engage real people.
January 9th, 2013 — Insights
In case you missed it…. Google created a fantastic video that showcases the past year in (90) seconds: Continue reading →
December 6th, 2012 — Onpage Optimization
You have a great looking website, with plenty of engaging and informative content (all of it original), and masses of traffic (thanks primarily to Google). Life is good and your business is profitable.
But underneath the surface, material change is lurking and ready to pounce on you. Why do sites which look great and seem to be doing all the right things find themselves in challenges where their rankings become volatile? Continue reading →
November 20th, 2012 — Insights
Depending on whom you talk to, SEO is more important than PPC, or vice versa: the answer you’ll likely get will depend on whether the person you talk to is primarily an Search Engine Optimization specialist, or a Sponsored Search / PPC practitioner. Continue reading →