Entries Tagged 'Insights' ↓

Google’s website content filtering – a.k.a: “Panda” is far from a slothful, bamboo-munching, cuddly character, as many webmasters can attest to.

Whether Panda is an algorithm change or a ranking filter is irrelevant if you have been hit by the beast; what really matters is how you prepare your site to help ensure that Panda recognizes your site’s content and services as relevant and timely.

Panda updates are pushed manually by Google (which precludes it from being an algorithm change and more akin to a SERP filter).  What this means is that irrespective of your current SERPs, determined by the algorithm, your website is being re-assessed as each Panda update is pushed. If you do get hit by Panda, you are effectively being tagged as sub-standard and won’t be scored again until the next Panda update is rolled out.

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Keyword research is the fundamental foundation for any SEO campaign; knowing which keywords generate visits to your site, and more importantly, which keywords convert into customers should be a never-ending pursuit.

At RankPay, our primary keyword analysis tool is Google Analytics… it has an incredibly robust feature set, provides great insight into site visitors including what search term was used to find our site, and hundreds of other reporting outputs that allows us to effectively measure every variable tied to site conversion — traffic sources, volume, avg time spent, bounce rates, time of day effectiveness, landing page UI positives/negatives, and literally every other component that impacts conversion.

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Google’s supremacy of over search usage continues as it commands more than 65% of the US market. Microsoft’s Bing has been attempting to take the fight for market share to Google with a series of acquisitions and investments (notably the Yahoo! deal whereby Bing powers Yahoo!’s results). Collectively, Bing-Yahoo! is now serving 32-35% of all search results for US searchers.

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Google recently expanded their quality efforts as Panda broadened internationally after introducing the filter earlier this year

On February 24^th, many high ranking companies in the US awoke to major hits on their SERPs as a result of Google’s efforts to improve search results quality.  Now the rest of the world is getting a taste; websites using the entire world’s languages (with the exception of Chinese, Korean and Japanese) are finding themselves subjected to Google’s “quality” test known as “Panda”.

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What happens after a visitor reacts positively to a call to action and clicks through to a sales landing page for your product? Almost everything we have discussed in this blog has dealt with getting visitors to this point – the point of sale. This is the undisputed realm of SEO: Continue reading →

Google Analytics is an amazing Enterprise level analytics solution, however it also extremely helpful for every small business.  Over the past few months through our Blog Postings, we’ve tried to cover the basic steps in getting started online, and we’ve reinforced our recommendation to perform keyword research as you build and/or redesign your website. Continue reading →

Local SEO has continued to evolve as the importance of location-based keywords and the correlation with buying decisions are increasingly impacting SEO thinking and practice.

Think about this – you want to buy a car. You search on “cars” and maybe you’ll look at particular brands, e.g. Ford, Toyota or Chevrolet. These are examples of initial, fact-finding searches; a subsequent search may be “Ford 2011 Mustang”, which indicates the searcher is starting to focus on a specific model and getting closer to the buying decision.

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