Entries Tagged 'Onpage Optimization' ↓

SEO On-Page Optimization Fundamentals for Small Businesses

When a business decides it needs a website, the instinctive step is to go find a website developer to design and build a site. Let’s assume the resulting website is fantastic, complete with easily navigated pages, packed full of useful content. The consumers that you send to the website are ‘Wowed’, but as time passes, traffic to your site is not what you hoped.  All of the expectations of masses of traffic and hungry prospects looking for your product or services have disappeared.

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Content is King – we keep saying that and there is a simple reason – it’s TRUE!

The thirst for information is what drives people to use search engines, and in turn giants such as Google and Bing have been built based upon quickly satisfying that thirst.  The search engines look to deliver the most relevant websites first to users searching on keywords, but SEO is in part, working out how to tweak a website so it is favored by the search engine gods and users get to see it first.

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Check your website for these simple SEO mistakes using our quick and easy checklist to ensure you maximize your website’s potential. There are hundreds of ways in which you can optimize a website, and even the professionals overlook some of the most obvious ones. No matter how good you think your website is, take a few moments to check it against this list and don’t miss out on getting those higher rankings. Continue reading →

Landing pages have one job – to sell your product or service. This means that landing pages must be uber-relevant, and by that we mean that a user gets all the information they expect to see when they arrive on the page. This said there is a lot of confusion over landing pages, so we’ll be clear on what a landing page is not too.

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Rich Media is frequently used synonymously with multi-media: by combining different media to create content, a richer user experience is achieved.  Rich media is an excellent tool for engaging and converting customers and promoting your online brand and message.  Managing your rich media library will bring numerous challenges, not least in how to manage and push content to those users who are most receptive to it. Continue reading →

The major factor in gaining high search engine rankings is your content, but Google and Bing cannot “read” images or photographs which are a major content component. Search engine bots are so “stupid” they cannot even read text placed in an image, so the problem is your photographs and images are not contributing to your search engine rank.

Still, your website images can improve search engine rankings if you know how to enable the search engines to “read” them. This is because of the web coding which is associated with them (we dealt with optimizing your website with the web coding in a previous post). Continue reading →

SEO techniques are broadly divided into on-site and off-site categories: off-site SEO deals with the techniques and strategies used away from your site, such as building links from other websites to yours. On-site SEO covers anything which has to do with optimizing your website itself to promote the site in search engines, and as such, it is firmly within your control.  After all, you own the site and have full access and discretion over what is on the site and how the back-end is set up. Continue reading →

Your keyword research will have uncovered a number of keywords and key phrases, which you will be interested in targeting to optimize traffic generation from search engines.  The difficult questions are whether you should be targeting multiple keywords on one page (typically the home page), or whether you should be diluting the same keyword across multiple pages of the site.  In addition, should you be aiming for similar keywords and phrases within the same page or should you be splitting them up as well?
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Back in the good ol’ days the Keyword meta tag used to be pretty important. You could stuff the tag with all your keywords and have a real impact on how your pages ranked in the search engines. Unfortunately, today you’ll find that getting to the top of the search engines isn’t that easy . . .

First off, let’s go over what “meta tags” are in the first place.

Meta tags are found in the “head” area of your web pages (near the top of the page’s HTML). Other than a web page’s “Title Tag”, the information in the head area of your web pages is not seen by those viewing your pages. Instead, meta information in this area is used to communicate information to search engine spiders and browsers.

The meta keywords tag allows you to provide additional text for search engines to index. The keyword tag is sometimes useful as a way to help your Web page rank for synonyms, misspellings, or unusual words that don’t appear on the Web page itself.

SO, when it comes to the keyword tag, here’s what we recommend…

First off, make sure you do have the tag on each and every page in your Website. Next, be sure to include keywords related to the central theme of your page. Separate each keyword phrase by a comma and be sure not to include more than ten phrases. Many people believe that you can stuff the keywords tag with as many keywords as you like, but our testing and results don’t agree. Too much of ANY optimization factor is generally is not a good thing.

Here’s an example of properly structured Meta Keyword tag:

<META name=”keywords” content=”furniture, tropical furniture, bamboo furniture”>

So be sure that all of your pages have the tag properly place, it doesn’t take long. If you have any questions about the Keyword Meta Tag, feel free to contact our Support Team within your RankPay account.

One of the most important factors in the amount of time and effort it takes to getting one of your Web pages to rank in the search engines is the current level of existing credibility the page has in the eyes of the search engines.

Credibility is often measured in how long a particular search engine has known about the page. Of course, the amount and quality of content on the page also matters. So do other factors, like how many other Websites link to your Web page.

The primary way to evaluate the overall credibility of your pages is by viewing it’s Google “PageRank”. The scale runs from 0-10 with ten being the best possible score. PageRank (aka “PR”) is one of the methods Google uses to determine the relevance or importance of a Web page.

Google explains PageRank this way:

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“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query. ”
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It’s important to note that PageRank is not the only determining factor in where your page will be ranked or what the future SEO future holds for you and your Website. There are plenty of examples in which low PR pages rank high in the search engines (usually for keywords that aren’t very competitive). PageRank is just general barometer . . .

How do I view the PageRank of my pages?

You can accomplish this one of three ways:

• Login to your RankPay account and view the PR of the pages you have already assigned to keywords. Do this by clicking on the Active Keywords or Pending Keywords tabs.
• Download and install the Google Toolbar which has a Google PageRank “meter” on it. You can download the GToolbar here: http://toolbar.google.com
• You can also use a Website that has a PageRank tool like PageRank.net.

You can learn more about Google’s PageRank system by visiting the Google site at:

http://www.google.com/technology/