The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
Entries Tagged 'Onpage Optimization' ↓
March 27th, 2013 — Onpage Optimization
December 6th, 2012 — Onpage Optimization
You have a great looking website, with plenty of engaging and informative content (all of it original), and masses of traffic (thanks primarily to Google). Life is good and your business is profitable.
But underneath the surface, material change is lurking and ready to pounce on you. Why do sites which look great and seem to be doing all the right things find themselves in challenges where their rankings become volatile? Continue reading →
When a business decides it needs a website, the instinctive step is to go find a website developer to design and build a site. Let’s assume the resulting website is fantastic, complete with easily navigated pages, packed full of useful content. The consumers that you send to the website are ‘Wowed’, but as time passes, traffic to your site is not what you hoped. All of the expectations of masses of traffic and hungry prospects looking for your product or services have disappeared.
Content is King – we keep saying that and there is a simple reason – it’s TRUE!
The thirst for information is what drives people to use search engines, and in turn giants such as Google and Bing have been built based upon quickly satisfying that thirst. The search engines look to deliver the most relevant websites first to users searching on keywords, but SEO is in part, working out how to tweak a website so it is favored by the search engine gods and users get to see it first.
Check your website for these simple SEO mistakes using our quick and easy checklist to ensure you maximize your website’s potential. There are hundreds of ways in which you can optimize a website, and even the professionals overlook some of the most obvious ones. No matter how good you think your website is, take a few moments to check it against this list and don’t miss out on getting those higher rankings. Continue reading →
Landing pages have one job – to sell your product or service. This means that landing pages must be uber-relevant, and by that we mean that a user gets all the information they expect to see when they arrive on the page. This said there is a lot of confusion over landing pages, so we’ll be clear on what a landing page is not too.
Rich Media is frequently used synonymously with multi-media: by combining different media to create content, a richer user experience is achieved. Rich media is an excellent tool for engaging and converting customers and promoting your online brand and message. Managing your rich media library will bring numerous challenges, not least in how to manage and push content to those users who are most receptive to it. Continue reading →
The major factor in gaining high search engine rankings is your content, but Google and Bing cannot “read” images or photographs which are a major content component. Search engine bots are so “stupid” they cannot even read text placed in an image, so the problem is your photographs and images are not contributing to your search engine rank.
Still, your website images can improve search engine rankings if you know how to enable the search engines to “read” them. This is because of the web coding which is associated with them (we dealt with optimizing your website with the web coding in a previous post). Continue reading →
February 23rd, 2010 — Onpage Optimization
SEO techniques are broadly divided into on-site and off-site categories: off-site SEO deals with the techniques and strategies used away from your site, such as building links from other websites to yours. On-site SEO covers anything which has to do with optimizing your website itself to promote the site in search engines, and as such, it is firmly within your control. After all, you own the site and have full access and discretion over what is on the site and how the back-end is set up. Continue reading →
February 22nd, 2010 — Onpage Optimization
Your keyword research will have uncovered a number of keywords and key phrases, which you will be interested in targeting to optimize traffic generation from search engines. The difficult questions are whether you should be targeting multiple keywords on one page (typically the home page), or whether you should be diluting the same keyword across multiple pages of the site. In addition, should you be aiming for similar keywords and phrases within the same page or should you be splitting them up as well?
Continue reading →