Entries Tagged 'SEO' ↓

How important is your domain name when it comes to search engine rankings? The search engines are run by algorithms backed by massive processing and storage capacity which delivers results to users. Users rarely venture beyond the first page of search results and achieving top page rank, or if possible, top ranking for your keywords is essential for an online business.

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Content is King – we keep saying that and there is a simple reason – it’s TRUE!

The thirst for information is what drives people to use search engines, and in turn giants such as Google and Bing have been built based upon quickly satisfying that thirst.  The search engines look to deliver the most relevant websites first to users searching on keywords, but SEO is in part, working out how to tweak a website so it is favored by the search engine gods and users get to see it first.

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Check your website for these simple SEO mistakes using our quick and easy checklist to ensure you maximize your website’s potential. There are hundreds of ways in which you can optimize a website, and even the professionals overlook some of the most obvious ones. No matter how good you think your website is, take a few moments to check it against this list and don’t miss out on getting those higher rankings. Continue reading →

Landing pages have one job – to sell your product or service. This means that landing pages must be uber-relevant, and by that we mean that a user gets all the information they expect to see when they arrive on the page. This said there is a lot of confusion over landing pages, so we’ll be clear on what a landing page is not too.

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What a year 2010 has been for SEO and e-tailers alike.  In our final Rankpay post for the year, we will take a light-hearted look at what events and movers dominated the scene. Continue reading →

One of my earliest business mentors told me, “Money goes to money!”  What he meant was if you had capital already, you were likely to be able to attract more investors; it’s the herding effect.  The same applies to links and your ability to gather more – the more links you have, the easier it becomes to get even more links. Continue reading →

Rich Media is frequently used synonymously with multi-media: by combining different media to create content, a richer user experience is achieved.  Rich media is an excellent tool for engaging and converting customers and promoting your online brand and message.  Managing your rich media library will bring numerous challenges, not least in how to manage and push content to those users who are most receptive to it. Continue reading →

Instant Preview is not to be confused with Google Instant: Instant is the smart search engine dialog box which uses predictive texting to complete your search input.  Google Instant Preview is another step in the direction of speeding up getting to relevant search results; in a nutshell, Google Instant Preview provides visual shots of the web sites returned in the search results. Continue reading →

As we move firmly into the fall season and welcome a cool crispness to the air, whilst waving goodbye to summer sun, retailers are looking forward to the Christmas season and the most important part of the year in respect of sales. We have not yet gotten the specter of Halloween out of the way, with Thanksgiving only a blurry turkey gravy vision and no sign of snow for Christmas, so why should you be stepping up to the SEO plate today? Continue reading →

Top Ranking Delivers a Competitive Advantage but Now you Need to Maintain Your Lead

We touched on developing a Competitive Advantage using SEO last month, however for many Rankpay clients, top ranking has already been achieved so what happens next? Do they stop using SEO services? Rest on their laurels? What happens if they do quit using good SEO strategies? Continue reading →