At present, social networking activity does not directly affect search results – a surge of Facebook Likes, Google +1’s, or Twitter links will not boost your site to the top of the first page of search results. However, they do increase click-through rate, which in turn increases potential social shares. These are indirect benefits which ultimately result in a better search ranking for your site. As such, social media should be an important part of your site’s SEO strategy. To illustrate the point, let us take a closer look at two of the many ways in which SEO & social media strategies integrate.
Entries Tagged 'Social Search' ↓
April 6th, 2012 — Social Search
September 22nd, 2011 — Social Search
Yesterday, Google made its +1 social networking offering fully open to all users after the beta launch in July. Amidst much fanfare, +1 was positioned to compete head on Facebook’s “Like” button feature, and initial adoption was far better than anticipated with over 20 million users signing on in the first month. Continue reading →