How To Create Content So ‘Shareable’ You’re Damn Near Guaranteed A Tweet

By |April 23rd, 2015|

In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet you need good content. Of course, you cannot rely on good content alone.

You have to grab someone’s attention from the very beginning.

Beyond writing an awesome post, it’s mostly about captivating your audience and making it […]

SEO Is DEAD… And Social SEO Killed It (With No Apologies)

By |April 13th, 2015|

As ‘Social signals’ continue to influence organic search rankings, SEO is being replaced by good, old-fashioned marketing. It’s no longer about links, it’s about the conversations around your brand.

The new name of the game is ‘Social SEO’…

Since the Panda and Penguin updates (along with Google’s mobile-friendly update), search optimization has been a cat and mouse […]

#Hashtags Have Value in Search

By |October 11th, 2013|

The search industry has clearly had its’ fair share of developments over the past few weeks — first with Google’s Hummingbird, and then Penguin 2.1.  Additionally, one enhancement that has quietly become more and more ubiquitous across Google properties is the incorporation of hashtags in search.

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Facebook Launches Graph Search

By |January 18th, 2013|

Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.

(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) […]

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Social Media Tools for Small Businesses

By |October 1st, 2012|

SMB’s recognize that managing their Social Media presence is an important part of their digital presence.  However, given the multitude of management tools available — it is difficult to select the right platform to rely on. The issue becomes more challenging when you are trying to determine what your ROI is from social media activity. […]

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