Depending on whom you talk to, SEO is more important than PPC, or vice versa: the answer you’ll likely get will depend on whether the person you talk to is primarily an Search Engine Optimization specialist, or a Sponsored Search / PPC practitioner. Continue reading →
November 20th, 2012 — Insights
October 29th, 2012 — Industry News
As Businesses, Site Owners and Webmasters have requested for some time, Google launched its’ Link Disavow Tool a few weeks ago. Bing already launched theirs earlier this year. Links to your website continue to be an important signal with the engines’ relevancy algorithms, although many sites have been impacted by Google’s Penguin filter, which consistently re-values links within a site’s profile. Therefore, some site owners were left with the conundrum – what is the best way to eliminate links which Google may value as a negative signal? Continue reading →
Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →
October 1st, 2012 — Tools
SMB’s recognize that managing their Social Media presence is an important part of their digital presence. However, given the multitude of management tools available — it is difficult to select the right platform to rely on. The issue becomes more challenging when you are trying to determine what your ROI is from social media activity. Continue reading →
September 18th, 2012 — Insights
Earlier this year, Google introduced the Venice Update – which further refined organic search results utilizing localized signals. Continue reading →
August 22nd, 2012 — Tools
Keyword research is the bedrock upon which your Sponsored Search (PPC) and Search Engine Optimization (SEO) Program’s success will stand or fall.
Discovering keywords and ranking for them is the fundamental strategy by which you tackle an online market and generate traffic, and hopefully, increase sales and inquiries. To identify relevant keywords and opportunistic phrases, you need to be methodical and organized, and it is in this area that keyword research tools are highly valuable.
August 8th, 2012 — Insights
Slow loading sites turn-off users, who will hit the back browser button in a heartbeat, while Google wants users to have an overall positive experience when they click on a search result. Google introduced site speed as a ranking factor back in 2010. Continue reading →
July 24th, 2012 — General
Despite the small investment Microsoft has taken in Facebook, Bing has a much bigger stake which will hopefully turn into a more serious profit and marketshare as Bing’s partnership with Facebook continues to evolve.
Bing has been going through a serious makeover designed to improve user experience by accessing the Facebook social network of the user. By mining user data from Facebook, and other services — Bing is hoping to deliver a far greater relevancy and immediacy to users. Continue reading →
July 10th, 2012 — Industry News
Google Places has been a mainstay for a local business’s search engine presence. This is the map which typically appears in the top right corner of the SERP, or in the mainline natural results, highlighting relevant businesses with clickable icons to a detailed business listing.
Without much warning or fanfare, Google recently eliminated Google Places and replaced it with Google+ Local listings, creating a lot of speculation and disruption for business owners who enjoyed substantial, in-market traffic from their Google Places listings. Continue reading →
June 26th, 2012 — Insights
We’ve had a few weeks now to learn a little more about Google’s Knowledge Graph which rolled-out in late May. The enhancement marks a shift in Google’s efforts to build a smarter, intelligent search engine that is more likely to understand what you mean when you search for ambiguous queries.