Your marketing initiatives may be first class and successful, but unless you are delivering what the user is looking for in a direct and compelling way – you will always have limited time to make a connection with the consumer. Therefore, designing an effective landing page remains one of the most important investments your business can make.
September 21st, 2013 — General
For the first time, Google has also publicly confirmed that mobile optimization is a ranking factor for mobile search results. There are two things webmasters need to consider: #1.) Responsive Site Design for mobile, and #2.) Addressing common errors which have been plaguing smartphone search results.
Obviously, this challenge remains at the heart of every marketer. However, it’s becoming more and more clear that sound integration of a site’s social media channels, coupled with a consistent SEO program often create a solid communication platform and yield a positive ROI acquisition channel. Continue reading →
June 28th, 2013 — Industry News
Organic search remains the clear winner with 54% share, an increase of 4% year-over-year. Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:
June 13th, 2013 — Insights
We are firm believers in a data-driven approach to SEO, which means we track every ranking fluctuation across our customers’ keywords, and the competitive landscape to ensure that we’re adapting and delivering results effectively.
Over the years, we’ve invested at every turn to further enhance our platform and the analytical foundation to help thousands of businesses earn prominent rankings in Google, Bing & Yahoo!.
Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.
April 19th, 2013 — General
It’s impossible to calculate the exact weighting of Social Media signals, however we believe that maintaining your profiles will continue to be increasingly more important, not less.
March 27th, 2013 — Onpage Optimization
The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
February 28th, 2013 — Insights
Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →
February 8th, 2013 — Insights
Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.
But the real purpose behind content is to engage real people.