Organic search remains the clear winner with 54% share, an increase of 4% year-over-year. Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:
June 28th, 2013 — Industry News
June 13th, 2013 — Insights
We are firm believers in a data-driven approach to SEO, which means we track every ranking fluctuation across our customers’ keywords, and the competitive landscape to ensure that we’re adapting and delivering results effectively.
Over the years, we’ve invested at every turn to further enhance our platform and the analytical foundation to help thousands of businesses earn prominent rankings in Google, Bing & Yahoo!.
Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.
April 19th, 2013 — General
It’s impossible to calculate the exact weighting of Social Media signals, however we believe that maintaining your profiles will continue to be increasingly more important, not less.
March 27th, 2013 — Onpage Optimization
The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
February 28th, 2013 — Insights
Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →
February 8th, 2013 — Insights
Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.
But the real purpose behind content is to engage real people.
January 18th, 2013 — Industry News
Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.
(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →
January 9th, 2013 — Insights
In case you missed it…. Google created a fantastic video that showcases the past year in (90) seconds: Continue reading →
December 26th, 2012 — General
Increasing sales can be achieved in broad terms by doing one of two things: increase the traffic coming to the site, or increase the rate of conversion of visitors to sales. In practice, you’ll be aiming for both of these to be improved over time, but in the early stages of a website’s life, the focus tends to be on increasing traffic. Zero traffic always converts at one, fixed rate – zero!