RankPay: seo, internet marketing, traffic generation strategies and more.

Google’s supremacy of over search usage continues as it commands more than 65% of the US market. Microsoft’s Bing has been attempting to take the fight for market share to Google with a series of acquisitions and investments (notably the Yahoo! deal whereby Bing powers Yahoo!’s results). Collectively, Bing-Yahoo! is now serving 32-35% of all search results for US searchers.

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Google recently expanded their quality efforts as Panda broadened internationally after introducing the filter earlier this year

On February 24^th, many high ranking companies in the US awoke to major hits on their SERPs as a result of Google’s efforts to improve search results quality.  Now the rest of the world is getting a taste; websites using the entire world’s languages (with the exception of Chinese, Korean and Japanese) are finding themselves subjected to Google’s “quality” test known as “Panda”.

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Blogging is an important social media exercise for promoting your business, communicating sales offerings, and sharing product/service updates and perspective.

Blogging effectively creates a two-way conversation between you and your target market. In addition, there are distinct SEO benefits to be gained from operating your own blog, which means that SEO considerations apply to how you set the blog up and what you do with it. Continue reading →

What happens after a visitor reacts positively to a call to action and clicks through to a sales landing page for your product? Almost everything we have discussed in this blog has dealt with getting visitors to this point – the point of sale. This is the undisputed realm of SEO: Continue reading →

Microsoft’s Bing is the major challenger to Google’s search engine crown, and last month they announced a further development with the online social networking giant, Facebook. Bing users are increasingly finding more Facebook “Likes” incorporated in their search results. Continue reading →

Google Analytics is an amazing Enterprise level analytics solution, however it also extremely helpful for every small business.  Over the past few months through our Blog Postings, we’ve tried to cover the basic steps in getting started online, and we’ve reinforced our recommendation to perform keyword research as you build and/or redesign your website. Continue reading →

Local SEO has continued to evolve as the importance of location-based keywords and the correlation with buying decisions are increasingly impacting SEO thinking and practice.

Think about this – you want to buy a car. You search on “cars” and maybe you’ll look at particular brands, e.g. Ford, Toyota or Chevrolet. These are examples of initial, fact-finding searches; a subsequent search may be “Ford 2011 Mustang”, which indicates the searcher is starting to focus on a specific model and getting closer to the buying decision.

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Google has launched “+1” which is a further development in search relevancy by leveraging social signals and influence.  The tool provides users the ability to “like” sites and search results in a similar way to Facebook’s Like button.

+1 will start showing up in user’s search results in a variety of ways, depending on their existing social connections, and also how aggregate recommendations are utilized by Google and websites.  +1 moves socialization out of the online social networks and into the broader Web, initially focusing on Google Sponsored Search, and its’ algorithmic index. Continue reading →

SEO On-Page Optimization Fundamentals for Small Businesses

When a business decides it needs a website, the instinctive step is to go find a website developer to design and build a site. Let’s assume the resulting website is fantastic, complete with easily navigated pages, packed full of useful content. The consumers that you send to the website are ‘Wowed’, but as time passes, traffic to your site is not what you hoped.  All of the expectations of masses of traffic and hungry prospects looking for your product or services have disappeared.

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For small businesses looking to make their mark, the Internet represents a golden opportunity to let them punch way above their fighting weight. Your website provides an “always on” marketing channel to millions of potential customers. Developing a web presence is a natural extension for any business, however if you are reading this blog you already have an idea that building a website is not enough.  You have to make sure your website will gain exposure and generate high quality traffic who can be converted into paying customers.  To do this, you need good Search Engine Optimization (SEO).
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