The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.
March 27th, 2013 — Onpage Optimization
February 28th, 2013 — Insights
Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →
February 8th, 2013 — Insights
Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.
But the real purpose behind content is to engage real people.
January 18th, 2013 — Industry News
Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.
(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →
January 9th, 2013 — Insights
In case you missed it…. Google created a fantastic video that showcases the past year in (90) seconds: Continue reading →
December 26th, 2012 — General
Increasing sales can be achieved in broad terms by doing one of two things: increase the traffic coming to the site, or increase the rate of conversion of visitors to sales. In practice, you’ll be aiming for both of these to be improved over time, but in the early stages of a website’s life, the focus tends to be on increasing traffic. Zero traffic always converts at one, fixed rate – zero!
December 6th, 2012 — Onpage Optimization
You have a great looking website, with plenty of engaging and informative content (all of it original), and masses of traffic (thanks primarily to Google). Life is good and your business is profitable.
But underneath the surface, material change is lurking and ready to pounce on you. Why do sites which look great and seem to be doing all the right things find themselves in challenges where their rankings become volatile? Continue reading →
November 20th, 2012 — Insights
Depending on whom you talk to, SEO is more important than PPC, or vice versa: the answer you’ll likely get will depend on whether the person you talk to is primarily an Search Engine Optimization specialist, or a Sponsored Search / PPC practitioner. Continue reading →
October 29th, 2012 — Industry News
As Businesses, Site Owners and Webmasters have requested for some time, Google launched its’ Link Disavow Tool a few weeks ago. Bing already launched theirs earlier this year. Links to your website continue to be an important signal with the engines’ relevancy algorithms, although many sites have been impacted by Google’s Penguin filter, which consistently re-values links within a site’s profile. Therefore, some site owners were left with the conundrum – what is the best way to eliminate links which Google may value as a negative signal? Continue reading →
Facebook’s Mark Zuckerberg has been dropping hints for some time that they have been dabbling with the idea of moving into Search. Facebook is well-positioned to take advantage of Search with over one billion monthly users, but life is never so simple. Continue reading →