RankPay SEO Blog

Finding Your Next Customer

Forrester Research recently published its Annual Report on how consumers find websites when they’re exploring new products and/or services.

Organic search remains the clear winner with 54% share, an increase of 4% year-over-year.  Following is the summary of Forrester’s Study comparing 2011 –vs- 2012:

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Earning Top Rankings is a Marathon

We are firm believers in a data-driven approach to SEO, which means we track every ranking fluctuation across our customers’ keywords, and the competitive landscape to ensure that we’re adapting and delivering results effectively.

Over the years, we’ve invested at every turn to further enhance our platform and the analytical foundation to help thousands of businesses earn prominent rankings in Google, Bing & Yahoo!.

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Learnings from Google’s Penguin 2.0

Penguin 2.0 launched this week and the impact seems to be right in line with the expectations which Google has set over the past month.

Penguin 2.0 reinforces the need to adopt a structured, disciplined and consistent link-building strategy that is not only from a diverse range of sources, but which link into multiple lower level or “deep” pages of site , not just top level.

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Maintaining Social Profiles for SEO

Google and Bing have made no secret regarding their support that Social Media signals represent a strong ranking factor.

It’s impossible to calculate the exact weighting of Social Media signals, however we believe that maintaining your profiles will continue to be increasingly more important, not less.

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301 Redirects & Rel=Canonical

There is a frequent issue which creates challenges for SEO practitioners, website owners and search engines alike: canonicalization.

The issue surfaces because it’s common for duplicated pieces of content to occur multiple times on the same website. For instance with product descriptions which are common across multiple options, or similar examples occur with how tags and categories work which means multiple pages of content are duplicated in the eyes of the search engines.

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Commit to Experimentation

There is much more to marketing than SEO, and it’s often a challenge to balance the new and existing marketing channels to get an optimal mix.

Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product or service with the customer. Continue reading →

Why Content is King

Creating content is important, but there is more to why we are churning out words, images and videos than SEO. From an SEO perspective, content is the bedrock of that particular process, as without content what are you going to rank for – nothing.

But the real purpose behind content is to engage real people.

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Facebook Launches Graph Search

Facebook launched its own form of search on Tuesday – Graph Search – and users, pundits and investors alike are buzzing about what this all means. Bottom line: it is finally the direct challenge being laid down by Facebook to Google’s search dominance.

(But, don’t expect Google’s market share to collapse at any capacity — we are a long, long way from that ever happening, if at all, but Facebook is now serious about search.) Continue reading →

2012 – Year in Review

2012 was a great year for Internet Marketing and as the economy continues its slow recovery, we can expect 2013 to be even better.

In case you missed it….  Google created a fantastic video that showcases the past year in (90) seconds: Continue reading →

Lessons Learned to Increase Site Conversion

Increasing sales can be achieved in broad terms by doing one of two things: increase the traffic coming to the site, or increase the rate of conversion of visitors to sales. In practice, you’ll be aiming for both of these to be improved over time, but in the early stages of a website’s life, the focus tends to be on increasing traffic. Zero traffic always converts at one, fixed rate – zero!

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