March 20th, 2011 — Industry News
When Google launched Instant Search last September, the reaction from Microsoft was negative. Times change fast in search engine land, and Microsoft is about to announce its own version of instant search for Bing.
Google has reported that less than 2% of users have opted out of Instant Search, though we cannot say whether this is because users really like the feature or whether they simply don’t understand how to turn it off. Nevertheless, 98% user adoption is a pretty hard number to argue against so Microsoft has had to come to terms with what search users are doing online, especially as they are trying to create a serious competitor for Google.
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February 23rd, 2011 — RankPay Updates
Introducing Rankpay’s Keyword Watch Tool: monitor competitive keywords for free to increase website traffic, increase ROI and decrease business risk.
Selecting keywords to target in your online marketing campaigns is crucial to achieving eCommerce success. Keywords are important because they are the fundamental building block for your efforts to gain high rankings in the search engines. Your website will be optimized to bolster your rankings in respect of your chosen keywords, but you must choose keywords which are profitable and allow you to gain rankings within the budgets you have available. Continue reading →
February 23rd, 2011 — Industry News
We follow what Google does because it is the dominant search engine – if the mighty G changes something, everyone else tends to follow suit. Someone forgot to tell this to Blekko, but let’s get to the underlying issue behind the most recent algorithm change: Search Spam. You’ve experienced search spam on any search engine you’ve used; Google, Bing or someone else. However, Google has been heavily criticized recently from search engine professionals and the general public, motivating the recent algorithm change.
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February 18th, 2011 — General
Matt Cutts at Google announced a change in the search engine giant’s algorithm which will target sites with low levels of original content. The upshot is that sites which have created original content will be more likely to gain search exposure for that content than someone else who has copied it. This ties in neatly with previous posts on the need to ensure you have quality content and while copying someone else’s great looking articles and blog posts is quick and easy, it is also called “cheating” and search engines hate will hate you for it. Continue reading →
February 10th, 2011 — SEO
How important is your domain name when it comes to search engine rankings? The search engines are run by algorithms backed by massive processing and storage capacity which delivers results to users. Users rarely venture beyond the first page of search results and achieving top page rank, or if possible, top ranking for your keywords is essential for an online business.
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January 31st, 2011 — Onpage Optimization, Search Engines, SEO
Content is King – we keep saying that and there is a simple reason – it’s TRUE!
The thirst for information is what drives people to use search engines, and in turn giants such as Google and Bing have been built based upon quickly satisfying that thirst. The search engines look to deliver the most relevant websites first to users searching on keywords, but SEO is in part, working out how to tweak a website so it is favored by the search engine gods and users get to see it first.
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January 26th, 2011 — Onpage Optimization, SEO
Check your website for these simple SEO mistakes using our quick and easy checklist to ensure you maximize your website’s potential. There are hundreds of ways in which you can optimize a website, and even the professionals overlook some of the most obvious ones. No matter how good you think your website is, take a few moments to check it against this list and don’t miss out on getting those higher rankings. Continue reading →
January 20th, 2011 — Onpage Optimization, SEO
Landing pages have one job – to sell your product or service. This means that landing pages must be uber-relevant, and by that we mean that a user gets all the information they expect to see when they arrive on the page. This said there is a lot of confusion over landing pages, so we’ll be clear on what a landing page is not too.
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January 17th, 2011 — Frequently Asked Questions, Search Engines
A lot is made of Google’s dominance in the search engine market, but is Google the one-stop search engine marketing stop of the age? Until last year, there were two pretenders to the search engine crown – Yahoo! and Bing. Now there is just Bing, but backed by Microsoft Bing represents a true challenger to the financial and SE dominance of the Big G.
From a marketers point of view, why bother to promote yourself on Bing when Google dominates the scene?
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December 27th, 2010 — Industry News, SEO, Social Networking
What a year 2010 has been for SEO and e-tailers alike. In our final Rankpay post for the year, we will take a light-hearted look at what events and movers dominated the scene. Continue reading →
