RankPay: seo, internet marketing, traffic generation strategies and more.

One of my earliest business mentors told me, “Money goes to money!”  What he meant was if you had capital already, you were likely to be able to attract more investors; it’s the herding effect.  The same applies to links and your ability to gather more – the more links you have, the easier it becomes to get even more links. Continue reading →

Is Facebook a Google competitor? Facebook is launching an email-type tool which will integrate instant communications, and there are half-a-billion people putting up their highly coveted, personal data, likes, dislikes and updates on Facebook which Google et al would love to get their hands on.

The schism between the two companies and Bing as well, is that Facebook is into social networking and Google/Bing are into search, though with a range of other revenue strands behind them such as business apps.

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The New York Times carried a recent story of a Brooklyn fashion eyewear company, which was deliberately behaving badly to customers. The outrageously bad customer service included; cussing at customers, stalking them, taking photographs of their apartment buildings and calling up their credit card companies posing as the customer, to tell the fraud departments “they” had decided to drop any fraud complaints against them. Continue reading →

Last month we posted on the need to gear up the SEO for your website for the Christmas sales season, but right now we are looking at two other important dates in any retailer’s calendar: Black Friday and Cyber Monday.

Search Ignite, a leading online marketing and consumer trend company, reports that year-on-year online sales consumer sales are strengthening ahead of the Thanksgiving sales season. Continue reading →

Rich Media is frequently used synonymously with multi-media: by combining different media to create content, a richer user experience is achieved.  Rich media is an excellent tool for engaging and converting customers and promoting your online brand and message.  Managing your rich media library will bring numerous challenges, not least in how to manage and push content to those users who are most receptive to it. Continue reading →

Instant Preview is not to be confused with Google Instant: Instant is the smart search engine dialog box which uses predictive texting to complete your search input.  Google Instant Preview is another step in the direction of speeding up getting to relevant search results; in a nutshell, Google Instant Preview provides visual shots of the web sites returned in the search results. Continue reading →

We reported on Blekko earlier this year when we tested the new search engine as part of its beta testing phase.  You can read the original Rankpay post on Blekko here – and we recommend you do before continuing with this post. Testing is over and Blekko has now launched onto the general search engine public, so now is a good time to take a look at what has changed during the testing phase and why we all should welcome this newcomer to the search engine market. Continue reading →

Setting up a website is the same as hiring a bill board.  If you have a bill board in a high traffic area, you can expect better results than a low traffic site.  With a website, when you first launch it, your site is located in the equivalent of the desert; what SEO (Search Engine Optimization) does is drive traffic and consumers to your site.

This is why you cannot embark on an online strategy without implementing effective SEO first.

Here are 5 genuine reasons why SEO is vital to your business:

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Google released its latest set of financial results, which by itself doesn’t matter much unless you hold stock.  The real interest behind the latest financial results is the insight investors and analysts are getting, in what CFO Patrick Pichette is saying is a “one time look” at what’s under the financial hood of the online giant. Continue reading →

As we move firmly into the fall season and welcome a cool crispness to the air, whilst waving goodbye to summer sun, retailers are looking forward to the Christmas season and the most important part of the year in respect of sales. We have not yet gotten the specter of Halloween out of the way, with Thanksgiving only a blurry turkey gravy vision and no sign of snow for Christmas, so why should you be stepping up to the SEO plate today? Continue reading →