RankPay: seo, internet marketing, traffic generation strategies and more.

Instant Preview is not to be confused with Google Instant: Instant is the smart search engine dialog box which uses predictive texting to complete your search input.  Google Instant Preview is another step in the direction of speeding up getting to relevant search results; in a nutshell, Google Instant Preview provides visual shots of the web sites returned in the search results. Continue reading →

We reported on Blekko earlier this year when we tested the new search engine as part of its beta testing phase.  You can read the original Rankpay post on Blekko here – and we recommend you do before continuing with this post. Testing is over and Blekko has now launched onto the general search engine public, so now is a good time to take a look at what has changed during the testing phase and why we all should welcome this newcomer to the search engine market. Continue reading →

Setting up a website is the same as hiring a bill board.  If you have a bill board in a high traffic area, you can expect better results than a low traffic site.  With a website, when you first launch it, your site is located in the equivalent of the desert; what SEO (Search Engine Optimization) does is drive traffic and consumers to your site.

This is why you cannot embark on an online strategy without implementing effective SEO first.

Here are 5 genuine reasons why SEO is vital to your business:

Continue reading →

Google released its latest set of financial results, which by itself doesn’t matter much unless you hold stock.  The real interest behind the latest financial results is the insight investors and analysts are getting, in what CFO Patrick Pichette is saying is a “one time look” at what’s under the financial hood of the online giant. Continue reading →

As we move firmly into the fall season and welcome a cool crispness to the air, whilst waving goodbye to summer sun, retailers are looking forward to the Christmas season and the most important part of the year in respect of sales. We have not yet gotten the specter of Halloween out of the way, with Thanksgiving only a blurry turkey gravy vision and no sign of snow for Christmas, so why should you be stepping up to the SEO plate today? Continue reading →

Microsoft’s Bing has effectively taken over Yahoo!’s search engine business.  The deal sees almost all of Yahoo! worldwide users being able to continue using the familiar interface, but with the actual results powered by the Bing search engine.  The deal was covered in one of our August posts on the Bing-Yahoo!-Google search engine love triangle.

Initial indicators coming out of the business data and bean counting analysts is that the deal is delivering positive results, for both paid and unpaid search results.  In particular, the results demonstrate that Bing is a more effective platform for delivering advertisements on the Yahoo! search engine; if you’re a marketer, this is the news you want to hear.   This is crucial if the combined search engine is to start gaining any traction and win market share from Google, which dominates the search market, but there is going to be an uphill struggle before the partnership is anywhere near out of the woods. Continue reading →

Top Ranking Delivers a Competitive Advantage but Now you Need to Maintain Your Lead

We touched on developing a Competitive Advantage using SEO last month, however for many Rankpay clients, top ranking has already been achieved so what happens next? Do they stop using SEO services? Rest on their laurels? What happens if they do quit using good SEO strategies? Continue reading →

Link building is one of the most vital SEO tasks which exist – you’ll hear and read about this all over the net and SEO practitioner’s will tell you the same thing again and again. Without a successful link building program in place, you are not going to gain high search engine rankings, or the profitable traffic which will come pouring through the virtual doors to your website. Continue reading →

The major factor in gaining high search engine rankings is your content, but Google and Bing cannot “read” images or photographs which are a major content component. Search engine bots are so “stupid” they cannot even read text placed in an image, so the problem is your photographs and images are not contributing to your search engine rank.

Still, your website images can improve search engine rankings if you know how to enable the search engines to “read” them. This is because of the web coding which is associated with them (we dealt with optimizing your website with the web coding in a previous post). Continue reading →

The fanfare has barely died down from the launch of Google Instant Search and many people in the crowd are busy scratching their heads over what the Google Doodle still means. Google has a history of changing its opening screen doodle, usually to celebrate a holiday or anniversary, but yesterday a set of psychotic balls with a mouse phobia jumped around the screen until they settled back into the familiar Google logo.

The “Big News” is Instant Search, and when the head scratching subsides on the juggling balls, the real questions will need to be asked. Continue reading →